SaaS

Built for signups, pipeline, your category

Your buyers research the category, compare tools, and ask AI which one to pick long before they start a trial. We make sure your product is the one they find, trust, and shortlist across search engines and AI answer engines.

SaaS product analytics dashboard

Does your SaaS business need SEO in 2026?

Our method

Four moves, run in order. Each one earns the right to the next. No shortcuts, no vanity metrics.

Code editor for a JavaScript application
01Foundation

Technical SEO foundation

We resolve the rendering, crawl, and speed issues that keep product and content pages from ranking, which matter more on a JavaScript-heavy app.

Product analytics dashboard on a laptop
02Intent

Search intent mapping

We map the full buyer journey, from the job-to-be-done searches through category, comparison, and alternative terms, then build pages that convert each stage.

Glowing circuit board traces
03AEO

Answer Engine Optimisation

We structure your product’s proof and positioning so AI assistants cite you when a buyer asks for the best tool in your category.

Developer working in a code editor
04Authority

Compounding authority

We earn the reviews, mentions, and links that make your positions defensible against well-funded competitors.

Why MAAI

We go narrow on sectors, treat every call as a data problem, and put the wins and the misses on the same page.

01

Sector depth

We understand product-led buying, so we already know how your users search.

02

Search as engineering

Every recommendation traces back to a named data source.

03

Reporting in the open

We report the positions and signups that grew, and the ones that did not, monthly.

04

Built to compound

We build organic pipeline that holds, not a launch-week spike.

Everything we cover under SEO & AEO

Rendering, crawl and speed fixes so your product and content pages can rank, critical on a JavaScript-heavy app.

  • JS render & crawl audit
  • Core Web Vitals remediation
  • Product-page architecture

Pages tuned to the job your buyers are hiring software for: titles, structure and real substance.

  • Intent-matched on-page
  • Content depth & refreshes
  • Internal linking model

A map of the journey (job-to-be-done, category, comparison and alternatives) and the page that converts each.

  • Journey-stage keyword model
  • Competitor & alternative gaps
  • Priority cluster roadmap

Structuring your proof and positioning so AI assistants name you as the best tool in your category.

  • Entity & category modelling
  • Answer-ready proof blocks
  • Citation-share tracking

Machine-readable markup (SoftwareApplication, FAQ, Review) that helps engines understand and feature your product.

  • SoftwareApplication & Review schema
  • FAQ / HowTo markup
  • Validation & monitoring

The reviews, mentions and editorial links that make your positions defensible against well-funded competitors.

  • Data-led PR campaigns
  • Review & G2 signals
  • Editorial link earning

Live reporting that ties organic and AI visibility back to signups, with wins and misses in the open.

  • Monthly position movement
  • Signup & pipeline attribution
  • Citation-share dashboard
~/services/technical-seo
01 · under SEO & AEO

Technical & product-page SEO

Rendering, crawl and speed fixes so your product and content pages can rank, critical on a JavaScript-heavy app.

  • JS render & crawl audit
  • Core Web Vitals remediation
  • Product-page architecture

Why does a SaaS company need SEO and AEO in 2026?

Buyers research categories, compare tools, and ask AI assistants for recommendations before they sign up. If your product is missing from those answers, you never enter the trial. SEO and AEO put you in front of buyers at the point the shortlist forms.

How is SaaS SEO different from other industries?

The journey runs from a job-to-be-done search to category, comparison, and alternative terms, each with different intent and different conversion paths. We build for the whole journey, not only the branded search at the end.

Do you work with early stage or scale-up SaaS?

Both. Early stage, we win the achievable high-intent terms first to prove the channel. At scale, we build the topical depth and authority that hold a category.

What is AEO and how does it relate to SEO?

SEO earns visibility in search engines. AEO earns visibility inside AI assistants, where buyers increasingly ask which tool to use. Both rest on the same foundations of proof, depth, and authority, so we build them together.

How long before SEO drives signups?

Technical and on-page fixes can move positions within weeks. Category and comparison terms build over quarters. We report position and signup movement monthly, so progress is visible before the pipeline lands.

Do you work alongside an in-house content or growth team?

Yes. We work with internal teams on technical SEO, strategy, and AEO, or take full ownership where there is no internal resource.

Be the answer in
Google, ChatGPT, Perplexity, AI Overviews, every answer

A 30-minute strategy call. We'll show you exactly where you stand across Google and the answer engines today, and what compounding from here looks like.

Not ready to talk yet? Take the 60-second fit check. One honest answer, no pitch.