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Supply chain

Built for freight forwarders, 3PL & fulfilment, cold chain operators, warehousing & racking, customs & bonded, procurement teams

Your buyers shortlist suppliers through Google and AI assistants long before procurement contacts you. We build the search visibility that puts your company in those answers at the point the shortlist is being formed.

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Container port, global supply chain

Where the shortlist gets made

AI

Does your supply chain business need SEO in 2026?

Our method

Four moves, run in order. Each one earns the right to the next. No shortcuts, no vanity metrics.

Loading dock bays at a distribution centre
01Foundation

Technical SEO foundation

We resolve the structural, indexing and speed signals that determine whether your site can rank at all.

Analyst mapping buyer-search data across charts
02Intent

Search intent mapping

We decode how procurement, operations and logistics buyers search, from early research through to vendor shortlisting, then build pages that meet them at each stage.

Automated robotic assembly line
03AEO

Answer Engine Optimisation

We structure your expertise so AI answer engines cite your company when a buyer asks who supplies in your category.

Container ship loading at a deep-water port
04Authority

Compounding authority

We build assets that hold their positions and grow in value across years, so visibility earned this quarter keeps returning in the next.

Why MAAI

We go narrow on sectors, treat every call as a data problem, and put the wins and the misses on the same page.

01

Sector depth

We go deep on a small number of sectors, so we already know how your buyers search.

02

Search as engineering

We treat search as engineering, with every recommendation traceable to a data source.

03

Reporting in the open

We report the positions that moved and the ones that did not, monthly.

04

Built to compound

We build for compounding positions rather than short-term spikes.

Everything we cover under SEO & AEO

The crawlability, speed and structure that decide whether anything you publish can rank at all.

  • Crawl, index & render audit
  • Core Web Vitals remediation
  • Clean, canonical architecture

Pages tuned to how buyers actually phrase the problem: titles, structure and real substance.

  • Intent-matched on-page
  • Content depth & refreshes
  • Internal linking model

A map of the questions buyers ask across the cycle, and the page that answers each one.

  • Stage-mapped keyword model
  • Competitor gap analysis
  • Priority cluster roadmap

Structuring your expertise so AI assistants cite your company when buyers ask who supplies.

  • Entity & topic modelling
  • Answer-ready content blocks
  • Citation-share tracking

Machine-readable markup that helps search and AI engines understand and feature your pages.

  • Organization & Service schema
  • Product / FAQ / HowTo markup
  • Validation & monitoring

Earned coverage and editorial links from the publications your buyers already read and trust.

  • Data-led PR campaigns
  • Editorial link earning
  • Brand entity building

Live reporting that ties organic and AI visibility back to pipeline, with wins and misses in the open.

  • Monthly position movement
  • Citation-share dashboard
  • Pipeline attribution
~/services/technical-seo
01 · under SEO & AEO

Technical SEO & architecture

The crawlability, speed and structure that decide whether anything you publish can rank at all.

  • Crawl, index & render audit
  • Core Web Vitals remediation
  • Clean, canonical architecture

Why does a supply chain company need SEO and AEO in 2026?

Your buyers research suppliers through search engines and AI assistants before they reach out. If your company is absent from those answers, the shortlist forms without you. SEO and AEO place you in front of buyers at the point the decision is being shaped.

How is the supply chain buying journey different?

The cycles are long, technical and high in value. A single decision pulls in procurement, operations and finance, each searching in different language at a different stage. We map the full journey so your company appears with authority at every touchpoint, including the early research searches that decide who gets considered.

Which parts of the supply chain do you work with?

Freight and logistics, warehousing and fulfilment, procurement and sourcing, manufacturing supply, cold chain, and last-mile delivery. The search strategy is built around how buyers in your specific segment research and decide.

What is AEO and how does it relate to SEO?

SEO earns visibility in traditional search engines. AEO earns visibility in AI answer engines, where buyers increasingly ask for supplier recommendations directly. Both draw on the same foundations of technical health, subject depth and external authority, so we build them together.

How long before we see results?

Technical fixes can move positions within weeks. Content and authority work compounds over quarters. We report position movement monthly from Search Console, so you can see the trajectory before the revenue arrives.

Do you work with companies that already have an in-house SEO?

Yes. We work alongside internal teams on strategy, technical audits and AEO, or take full ownership where there is no internal resource.

Be the answer in
Google, ChatGPT, Perplexity, AI Overviews, every answer

A 30-minute strategy call. We'll show you exactly where you stand across Google and the answer engines today, and what compounding from here looks like.

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